21 Must-Have Features For Ecommerce Sites

Ecommerce marketplaces offer you a streamlined logistics or delivery system. What this means is that the buyers order gets delivered efficiently. Product returns management is one more plus point that can be handled quickly – you either refund the payments or give a replacement.

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AYO is an excellent reference for modern eCommerce stores in the health and technology sector. This company focuses on showing the benefits of its science-driven products with a contemporary site design. Notebook Therapy is an eCommerce business selling Korean and Japanese stationery. Since the company is known for its cute designs, this Shopify-built website mostly plays around with pastel images and illustrations to stay consistent with the product branding.

Online store

It will then be forwarded to databases that manage inventory levels; a merchant system that manages payment information, using applications such as PayPal; and a bank computer. This is to make sure that store inventory and customer funds are sufficient for the order to be processed. EMarketer– the global retail market will reach $25.038 trillion in an increase of 4.5 % in comparison with the prior year.

• One can add life to plain, boring text using DIY features to create customised deals, coupons, A+ content and sponsored ads.
• But what is so luring about e-commerce that keeps retailers build online stores?


• In retail stores, long queues can deter people from shopping.


• The continued expansion of eCommerce could lead to downward pressure on inflation through increased competition, cost savings, and changes in sellers’ pricing behavior.


• Brand consistency means ensuring that your brand values, identity, and messaging are uniform across all channels.


• Boost sells a multivitamin product aiming to improve customers’ immune systems.

But you capture all the customer data you need within 6-to-8 fields. Nothing is more essential to the success of an online platform than the construction and performance of its website. To design a high-performing website, you need to understand your target audience and the best way to reach it.

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Some 70% of consumers say SMS is a good way for businesses to get their attention. According to research by Marketo, multimedia texts have a 15% higher click-through rate and increase campaign opt-ins by 20%. According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. There is also a place for every niche in the TikTok space, including fitness, goth, NYC, and gay TikTok. The platform also offers livestream shopping and advertising to help promote your products.

How can marketing improve sales strategy?

1. Be Present With Clients And Prospects.
2. Look At Product-To-Market Fit.
3. Have A Unique Value Proposition.
4. Have Consistent Marketing Strategies.
5. Increase Cart Value And Purchase Frequency.
6. Focus On Existing Customers.
7. Focus On Why Customers Buy.
8. Upsell An Additional Service.